In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.Nevertheless, B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other facts concerning modern-day B2B advertising and marketing. We go over exactly how the acquiring trip is now entirely fragmented as well as the manner in which area structure can aid marketers take back control of the ex… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other facts concerning modern B2B advertising and marketing. We discuss how the buying journey is now totally fragmented and the manner in which neighborhood structure can aid marketing professionals take back control of the … Read More